Export Management Export Development Plan – Key Categories
In assignment two you are required to produce an exporting strategy for a specified product and target market. In assignment one you are required to demonstrate your knowledge of the information and data that is required in such a document. You should consult relevant sources of information to produce an explanation of:
1 What is meant by the ‘business and market environment’ of a target market? What kind of information would an exporter need to collect to understand this?
2 What is meant by the concepts ‘market segmentation’ and distribution channels’? What kind of information would an exporter need to collect to understand these?
3 What are the financial issues, export practicalities and technicalities that an exporter would need to know about to in the context of developing an export strategy?
Frequently asked questions:
1 So this is an assignment that helps prepare the ground for assignment two? Yes, in assignment two you will be allocated a specific product and target market, and will be asked to produce a customized export strategy/development plan for these. In assignment one you are asked to demonstrate that you know the topics, themes and issues covered and incorporated in an export strategy.
2 Where do I get this kind of information? You should consult the reading list for the module and the suggested web-sites as a starting point. These resources will allow you to form an understanding of what is included in an export strategy/development plan.
3 How should I structure my paper? You should use headings and sub-headings to structure your discussion and information; write it as you would normally write your papers.
Recommended reading (books):
Albaum, G. and Duerr, E. (2011) “International Marketing and Export Management”, Financial Times – Prentice Hall. This is available as an electronic book from the library system.
Paul, J. and Aserkar, Rajiv. (2013) “Export Import Management”, Oxford.
Reuvid, J. and Sherlock, J. (2011) “International Trade – an Essential Guide to the Principles and Practice of Export”, Kogan Page.
Branch, A. (2006) “Export Practice and Management”, Thomson.
Noonan, C. 1999, “The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas,” Butterworth Heinemann.
Capela, J.J. (2008) “Import/Export for Dummies”, Wiley.
Weiss, K.D. (2007) “Building an Import/Export Business”, Wiley.
Session one – Lamb, P, Sandberg, J. and Liesch, P. (2011) “Small Firm Internationalisaiton Unveiled Through Phenomenography”, Journal of International Business Studies, vol 42, pp. 672-693
Kuivalainen, O., Sundqvist, S., Saarenketo, S. and McNaughton, R. (2012) “Internationalisation Patterns of Small and Medium-Sized Enterprises”, International Marketing Review, vol 29, no 5, pp 448-465.
Kontinen, T. and Ojala, A. (2012) “Internationalisation Pathways Among Family-Owned SMEs”, International Marketing Review, vol 29, no 5, pp 496-518.
Li, L., Qian, G. and Qian, Z. (2012) “Early Internationalisation and Performance of Small Hi Tech ‘Born-Globals’”, International Marketing Review, vol 29, no 5, pp 536-561.
Session two – Brouthers, L., Nakos, G. Hadjimarcou, J. and Brouthers, K. (2009) “Key Factors
for Successful Export Performance for Small Firms”, Journal of International Marketing, Vol. 17,
No. 3. pp.21-38.
Kaleka, A. (2011) “When Exporting Manufacturers Compete on the Basis of Service: Resources
and Marketing Capabilities Driving Service Advantage and Performance”, Journal of
International Marketing, vol 19, no. 1, pp.40-58.
Olejnik, E. And Swoboda, B. (2012) “SME’s Internationalisation Patterns: Descriptives, Dynamics
and Determinants”, International Marketing Review, vol 29, no 5, pp 465-495.