Providing a PEST and a swot analysis on Paignon Zoo, we need to evaluate the marketing mix and current use of available space of this tourist attraction in terms
of its revenue generation.
At the end we must answer
the question on how successfully does this attraction realise its potential in the maximization of visitors numbers and revenue
1935 – Feasibility Report
You may hgwfimer choiiggngggeorn “:9 tpurist attraction you visit during the field trip week,
the module leader in advance). es ablishment of your choice (this must be approved by
are thegtledqgiergggzls. as’sessment With a BEST analysis for the chosen attraction. You
this attraction in ter m the current use of M a le space AND the marketing mix of
swuccessfuuy”d” Des thgsaiilatztagfi‘igflflggier3 You must answer the qififiml-EW‘“
and revenue”? ‘ rea ise its potential in the maximisation of visitOr numbers
You musmuo maestruly it“ «we ensues Retqetlu , mmafir a ‘3‘};‘k 3‘
which ma 5:” make appropriate recommendations for additional facilities or services
y crease revenue. This Will be in the form of a feasibility analysis.
The overall report must include (at a minimum):
0 Contents list
A PEST analysis
0 An evaluation of the use of space and the marketing mix
0 Details of the proposal uufi-XT came.)
0 The expected impact on the attraction and retention of customers (full
0 Financial appraisal pun- (“45.45%
0 Other sections as necessary
0 Appendices (if absolutely necessary)
Your report should be 2500 (+/- 10%) words
You are reminded that your work should be presented in the requested format in 12 point
font, Arial, with 1.5 line spacing. Harvard referencrng should be used appropriately.
if you experience difficulties with the assignment, please do not hesitate to contact the
module leader to make an appointment for an indiwdual asSignment tutorial. A group
tutorial is built into the module timetable, but inleldualS Will be seen if necessary.