a course about “strategy” and about “managing for success”.
Business 403 is intended to be a challenging and exciting capstone course for undergraduate business students. It is first and foremost a course about “strategy” and about “managing for success”. The course centers around the theme that a company achieves sustained success if and only if its managers have an astute, timely strategic game plan for running the company and implement and execute the plan with proficiency. Unlike other business courses that concentrate narrowly on a particular function or piece of business, strategic management is a big picture course. The center of attention is the total enterprise. You will be called upon to probe, question, and evaluate all aspects of a company’s external and internal situation. You will grapple with sizing up a company’s standing in the marketplace and its ability to go head-to-head with rivals, learn to tell the difference between winning strategies and mediocre strategies, and become skilled in spotting ways to improve a company’s strategy or its execution. The next few months will be exciting, fun, challenging, and filled with learning opportunities.
On completion of this course you should be able to:
Think more strategically about a company, its present position and long-term direction
Conduct a strategic analysis in a variety of industries and competitive situations
Gain hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and make sound strategic decisions
Identify and select among a range of options managers can take to effectively execute strategy
Integrate the knowledge gained in earlier core courses in the Business Administration degree program